Skincare Business Branding Guide

A step-by-step roadmap for building a cohesive, confident handmade skincare brand

You already know how to make skincare.


Now you’re ready to turn that skill into a real business—one that feels aligned, intentional, and built to last.


But branding a skincare business isn’t just about choosing a name or picking colors. It’s about understanding who you’re building for, what you’re selling, and how every decision works together to create trust with your customers.


The Skincare Business Branding Guide was created to help you do exactly that—without overwhelm, guesswork, or skipping important steps.

A practical, skincare-specific system designed for makers who want to build their business thoughtfully from the ground up.

️️️️️

“This is the guide I wished I had when I started almost four years ago. All of the unanswered questions I had at the beginning of my time were answered within this guide. I would highly recommend this to everyone including the veterans out here in our sector of work. No matter how seasoned you are, this makes you re-evaluate your business, keeps you on track and lets you know how to improve your business to make it better.”

- Arlana Franklin, Timeless Glamoligy

This guide walks you through the entire brand-building process–step by step–so you're not piecing things together from blog posts, Pinterest boards, and conflicting advice.

Built specifically for skincare entrepreneurs

Every example, prompt, and framework is designed with natural, handmade skincare businesses in mind.


Led by real experience

Created by Christine Glaser, C.A., certified aromatherapist and founder of Treesnail Wellness, with real-world experience selling and teaching online since 2012.


Actionable—not just inspirational

You won’t just “feel motivated.” You’ll finish with a clear, documented brand strategy you can actually use.


Confidence from the beginning

Avoid wasted time, rebrands, and constant second-guessing by building your foundation thoughtfully the first time.

️️️️️

“The Skincare Business Startup Blueprint provides insight into how to think about the business and how to carry it out successfully. It gives you confidence. I would recommend this guide to anyone who is interested to start a business.”

-Rabina Yassir

You'll learn how to:

  • Define your ideal customer clearly
  • Choose products that make sense for your brand
  • Create a brand identity that feels cohesive and intentional
  • Make confident decisions about packaging, labels, and presentation
  • Prepare your business for launch (or rebrand) with clarity


Instead of second-guessing every choice, you’ll have a clear framework to return to as your business grows.

What’s included:

The Branding Guide Workbook

  • 151-page PDF workbook
  • Clear explanations + guided prompts
  • Printable worksheets for hands-on clarity
  • Designed to be worked through at your own pace


Editable Google Sheets Branding Planner

  • Your custom brand blueprint
  • Organize decisions in one place
  • Easily update as your business evolves
  • Lifetime access and reuse

️️️️️

“I’ve been in business over 35 years and I have gleaned information in this guide – quite a bit – that I have never learned…and I research. A lot. And have hired MULTIPLE professionals. This is AMAZING information and a LOT of it. It is worth 10 times the cost. Or more.”

-Terri Anne

What this guide

actually covers (in depth)

This guide goes far beyond logos and color palettes. Inside, we work through every foundational branding decision that impacts how your business is perceived:

Your target market and niche

Your product lineup and positioning

Business name development

Brand values and overall “vibe”

Visual elements (colors, fonts, logos, banners, profile images)

Brand voice and tone

Packaging and label considerations

The unboxing experience

Product photography direction

Website layout and key sections

Customer service style and communication

Choosing and understanding your e-commerce platform

Every section is written specifically for handmade skincare businesses—not generic online brands.

️️️️️

“I have taken numerous courses online but this is the most honest and the most comprehensive resource I have ever found. All the information provided by Christine is so detailed and valuable. Her kind and friendly approach feels like the situation when all of a sudden you find out that somebody wants to help you in your life when you feel kind of lost.”

- Sadia Abbas

This branding guide is a great fit if you:

Are starting a handmade skincare business from home

Feel overwhelmed by branding decisions

Want your products and presentation to feel cohesive

Are tired of piecing advice together from random sources

Want clarity before investing in packaging, labels, or websites

This is especially helpful before launching—or if you’re rebranding an already-established brand.

️️️️️

“After countless cups of coffee and hours spend on the internet, searching but not finding, finally here is the answer to all my questions regarding Skincare Branding! The easy-to-follow eBook and workbook include all the aspects I could think of, from finding the right name to choosing the right e-Commerce platform. All topics are well researched and provide tons of useful information. I wish I found this Business Guide sooner. Life saver and worth every penny spent.”

-Olga, Clean Beauty by Olga

Created by a certified aromatherapist

Hi, I’m Christine Glaser, certified aromatherapist and founder of Treesnail Wellness. I’ve spent over a decade formulating plant-based skincare and building handmade skincare businesses, with real-world experience selling across Etsy, Shopify, and independent websites.

My work bridges formulation and business strategy—from ingredient sourcing and product development to branding, launching, and e-commerce operations. Everything I teach is grounded in hands-on experience, not theory, and is designed to help makers build ethical, sustainable skincare businesses with confidence.

️️️️️

“Wow! I have done so many classes, joined so many groups, paid so much money but nothing comes close to this! It’s concise, to the point, covers everything step by step, and is a MUST HAVE blueprint. I wish I had this when I started my business…above and beyond what I experienced in online courses.”

- Krishna Patel, skinIcare, UK

Build a skincare brand you’re proud of

You don’t need to do everything at once....you just need a clear step-by-step path forward to guide your choices. 


The Skincare Business Branding Guide gives you that structure—so you can build your business with confidence, intention, and clarity from the very beginning.

  • 01Customer
  • 02Payment

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Special Offer
Add the Marketing Content Map

Turn your new brand strategy into a clear, visual plan you can actually follow:

Map out launches, promotions, and seasonal collections

Organize content across email, social media, Pinterest, and your website

Set yearly goals and track growth in one place

See how your branding, products, and marketing all connect

An evergreen, reusable planning hub that helps you move from ideas to execution—so your brand grows with intention instead of guesswork.

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    Skincare Business Branding GuideIn Rerum Aperiam Quibusdam$49.99
    You'll Receive:

    151-page PDF Branding Guide Workbook download (8.5" x 11")

    Editable Google Sheets Branding Planner

    Works exclusively in Google Sheets (free Google account required)

    Lifetime use

    Instant digital delivery

    • Total payment
    • 1xSkincare Business Branding Guide$49.99
      -+

    All prices in USD

    ️️️️️

    ️️️️️“This is the guide I wished I had when I started almost four years ago. All of the unanswered questions I had at the beginning of my time were answered within this guide. I would highly recommend this to everyone including the veterans out here in our sector of work. No matter how seasoned you are, this makes you re-evaluate your business, keeps you on track and lets you know how to improve your business to make it better.”
    - Arlana Franklin, Timeless Glamoligy

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

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    © 2026+

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