Skincare Business
Social Media Calendar

A simple, reusable content system for handmade skincare businesses

Running a handmade skincare business already asks a lot of you.


Formulating. Filling orders. Sourcing ingredients. Managing inventory. And somehow, you’re also supposed to show up online consistently.


The Skincare Business Social Media Calendar was created specifically for handmade skincare entrepreneurs who want to stay visible and connected with their audience—without staring at a blank screen or chasing trends that don’t fit their values.

This is a game-changing industry-specific tool built to support your products, your process, and your pace.

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“As a busy mom of 3, I don’t have a lot of time to spend on social media on top of running a skincare business. The Skin Care Social Media Calendar is so easy to follow and use, and I love that it keeps me on track. Christine never disappoints! She is always so well organized and her methods are amazing, and easy to implement. She has a friendly and helpful attitude that makes learning from her a pleasure. Thank you, Christine!”

- Katie, NPM Skincare

An organized social media calendar designed to support intentional, sustainable marketing—not constant posting.

Evergreen Content Prompts

  • 200+ reusable prompts written specifically for handmade skincare businesses
  • Organized into 7 industry-relevant categories
  • No trend-chasing required


Skincare + Beauty Holidays

  • 68 niche-specific holidays you can plan around
  • Perfect for timely, relevant content that still feels aligned


Share-Worthy Quotes

  • 30 skincare and wellness–aligned quotes
  • Easy engagement options for slower days


Two Flexible Formats

  • 80-page printable PDF
  • Editable Google Sheets version for digital planning
  • Use one—or both—depending on how you like to work

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“I love the social media calendar as it helps to give you ideas when you struggle with what to write. It has helped me a lot and to build my following. The layout was very easy to follow!”

- Tina Spain, Moon and Herbs

Instead of asking “What should I post today?”, you’ll have a clear set of prompts designed to help you:

  • Share your products and process naturally
  • Educate your audience without over-teaching
  • Build trust and connection over time
  • Stay consistent—even during busy seasons

Most social media planners are generic and leave you doing the hard work.


This one was built from real experience running a skincare business—with prompts that actually make sense for:

  • Product-based brands
  • Small-batch makers
  • Behind-the-scenes processes
  • Ingredient-focused storytelling

️️️️️

“Love this! Definitely helps to have a guide for social media in the skin care and beauty area. Love all the days. I didn’t even know there were that many holidays celebrated for skincare and beauty! Pretty cool – lots of great ideas and prompts! A very knowledgable guide to have!”

- Kim Beasley

200+ Evergreen Content Prompts, such as...

Engaging post ideas written specifically for handmade skincare businesses (no trend-chasing required).

skincare and beauty holidays

skincare and wellness-aligned quotes

getting personal (your mission, goals, stockists)

educate on product benefits

how-to posts and tutorials

ingredient facts

showcase packaging and labeling

product bundle flat lays

how to use stock photography

texture closeups

before and after videos or grids

behind-the-scenes sneak peeks

Every section is written specifically for handmade skincare businesses—not generic online brands.

️️️️️

“I purchased Christine’s Branding Guide and Social Media Calendar. Both were extremely comprehensive and well worth the purchase. The social media calendar is a must-have! It contains everything you need to be able to create and manage your social media posting schedule. It comes with suggestions, skin care related holidays, and a rotation for when to post certain things. Thank you!”

- Amanda, Tallow Owl

This social media calendar is a great fit if you:

Run a handmade or small-batch skincare business

Feel stuck or inconsistent with social media

Want content ideas that feel authentic—not forced

Prefer calm, intentional marketing over constant posting

Sell skincare, body care, lip care, or related products

Beginner-friendly and supportive at every stage.

Created by a certified aromatherapist

Hi, I’m Christine Glaser, certified aromatherapist and founder of Treesnail Wellness. I run a small-batch, plant-based skincare business and have spent over a decade balancing product creation, order fulfillment, and showing up online in a way that feels sustainable.

I know firsthand how overwhelming social media can feel when it’s added to an already full workload. Trying to stay consistent while running a handmade business often leads to burnout, second-guessing, or long stretches of silence.

This calendar was created to make social media feel lighter and more doable. It’s built from real experience—so you can share your work, connect with your audience, and stay visible without feeling like content creation has to take over your life.

️️️️️

“I’ve purchased and successfully used all of the skincare resources! It’s so overwhelming when learning to make and sell natural skincare, but these resources are exactly what you need to get started and to keep going! As my business grows, I often refer back to Branding Business Guide to make sure I’m on the right track. The hashtag lists are a godsend! Literally takes the guesswork out of what to use on socials. The recipe book is so easy to follow and makes amazing products that my customers love! And the social media calendar is perfectly easy to follow and use.”

- Brandi, Lolli and Pop Shoppe

Simplify your social media—without losing your voice

You don’t need to post constantly or follow every trend – you just need a plan that fits your business and real-life schedule.


The Skincare Business Social Media Calendar gives you that structure—so showing up online feels doable, not draining.
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Special Offer
Add the Marketing Content Map

Bring all your marketing plans together in one clear, flexible system.


The Marketing Content Map is an editable Google Sheets planner designed for handmade skincare businesses to map launches, promotions, and content across email, social media, and more—without burnout or guesswork.

Plan launches and promotions visually

Organize content across platforms (email, Instagram, Pinterest, etc.)

Track goals and growth in one place

Undated + reusable year after year

This isn’t a content idea generator—it’s the big-picture planning hub that helps you see how your social posts, emails, and launches fit together across your overall marketing plan.

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    Skincare Business Social Media CalendarIn Rerum Aperiam Quibusdam$16.99
    You'll Receive:

    80-page PDF Social Media Calendar

    Editable Google Sheets content planner

    Works exclusively in Google Sheets (free Google account required)

    Lifetime use

    Instant digital delivery

    • Total payment
    • 1xSkincare Business Social Media Calendar$16.99
      -+

    All prices in USD

    ️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️

    “As a busy mom of 3, I don’t have a lot of time to spend on social media on top of running a skincare business. The Skin Care Social Media Calendar is so easy to follow and use, and I love that it keeps me on track. Christine never disappoints! She is always so well organized and her methods are amazing, and easy to implement. She has a friendly and helpful attitude that makes learning from her a pleasure. Thank you, Christine!”

    - Katie, NPM Skincare

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Powered by
    © 2026+

      Affiliate: